Advertising & Alcohol Products Essay Example for Free

Advertising & Alcohol Products Essay ? People’s life are built and protected by both us and society. We make our life happiness by enjoy as much as possible qualified products and society which is represented by government ensured the life quality by regulation requesting the obligation from all people towards product’s usage. Nevertheless, in some cases, government has to control and put the enforcement on consumer even if people like to use that product. Alcohol can be seen as a very popular example. People feel excited when use it, but, what will happen if the alcohol consumption increases year by year. As cited by Hall in his research this year, there was 25% increase in liver deaths which is caused by alcohol in last ten years. Not only alcohol beverages but alcohol advertising is interesting as well in attracting people. Therefore, alcohol advertising is now controlled strictly to prevent its bad impact. Government is allowed and able to do this for a better life to UK people. Binge-drinking can be listed as a trouble for middle-aged, middle-class and out-of-control youth in UK. It is worth noting that UK people are one of groups consuming alcohol most in Europe (British Medical Association, 2009). Since, UK government has to consider and find solution for this problem. It can be known that the effect of alcohol is similar to drug as well as tobacco although it depends on the quantities of usage. However, according to BMA board of science, it can be denied that not only drinker but also their relatives are affected by harmful consequences from alcohol such as contributory factor and violence at home. At first, advertising is same as other marketing tools with the aim to persuade people use product as much as possible. In the situation of alcohol, Advertisement increases consumer’s conceptions about alcohol which can promote them buy more. The journal of British Medical Association in 2009 cited the research conducted by Anderson and other researcher s that â€Å"alcohol marketing and promotion relate to the likelihood that adolescents will begin to use alcohol and drink more if they are already using alcohol†. Jernigan (2010) suggested that a mix of unmeasured activities relating to cultural, religious and regulatory context is used by alcohol companies. Advertising approach consumer, especially the Youth in many ways: marketing on Television, newspaper, sponsorship for sports, music, and cinema. The image of alcohol impresses people day by day encouraging them use it naturally. As a result, these activities impacts making decision of the youth in alcohol purchasing because culture, religion and regulation contribute strongly to the growth process of young people. Moreover, The high rate of alcohol beverages advertising’s appearance in public encourage people use it regularly for entertainment and daily usage which will result in bad effect on people life and society. This present can make people see wine, beer as a daily product. The greater availability of alcohol advertising is the reason why people under 23 years old continue to raise their drinking behavior (Jernigan, 2010). The high alcohol consumption of much means their health will have problem as well as the ability of causing violence or crime can be increased in society. Therefore, alcohol advertising should be limited like tobacco so that people will realize that the former also has bad effects as the latter. Although alcohol is still a product and beverage companies have right to advertise, this is sensitive one so that government should control for a safety of people life. The limitation of alcohol advertising will help government protect people’s health and social security. There will be no more crime which is relevant to alcohol. The health of people will be ensured. Let’s take Denmark as an example, this country only accepted broadcast advertising on low alcohol-content products and the rates of alcohol intoxication was reported highest rates at that time among European countries (International Center for Alcohol Policies) Wilby (2008) proposed that people are heavily impacted by advertising due to they are freely to accept information provided by other agents. Therefore, governments should be allowed to control advertising and able to manage the advertising of alcohol beverages companies by using advertising regulation, sign agreement with alcohol beverage companies and advertising agency or control newspaper and broadcasting agencies. He also suggested that governments can put enforcement on the advertising of cars, alcohol, junk food and other potentially dangerous products as the same way they used to work towards tobacco advertising. For example, as established in Advertising Standard Authority, in UK, â€Å"alcohol marketing is required that ads not link alcohol with sex, social success, youth culture or juvenile behavior.† (Hall, 2012) Enjoy the life as well as using entertaining product freely is demand of all most every people. On the other hand, alcohol beverage companies are also absolutely right when they want to provide as much as possible good alcoholic beverages for their consumer. Nevertheless, it is necessary to have a third party which is governments of countries in general and U. K government to put alcohol advertising under the control. They can set regulation and request that alcohol companies follow it strictly. Advertising & Alcohol Products. (2017, Jan 06).

Investment Advice Essay Example | Topics and Well Written Essays - 1500 words

Investment Advice - Essay Example The share prices of the stocks which are being traded in the market, are decided by incorporating and reflecting all associated information (Quiry, Dallochio, & Vernimmen, 2011). The supporters of the Efficient Market Hypothesis are of the idea that the stocks or shares are always traded at their fair value, which in turn makes it almost impossible for the investors to manipulate the overall stock market by either indulging in the purchase of low priced stocks or selling the high priced stocks. According to this theory, it is not possible for the investors to manipulate or outperform the stock market as the market is efficient in terms of incorporating all relevant information.Efficient market hypothesis is believed to be applicable in the real stock markets by some of the analysts. Many of the financial analysts and economists are of the view that the stock markets are always efficient in terms of reflecting the complete information associated with the different stocks and the overa ll stock market. This school of thought is of the view that it is possible for the stock market to be efficient, as any new information in the market is passed on very rapidly and hence this information is incorporated in the prices of the stocks. This makes it impossible for the investors and financial analysts to take advantage through the techniques of technical analysis or fundamental analysis. This concept of efficient market hypothesis is directly related with the concept behind the ‘random walk’.... EFFICIENT MARKET HYPOTHESIS Efficient market hypothesis is one of the famous financial or investment theories, which tries to explain the general behaviour and trend in the stock market. According to this theory, it is not possible for any investor, either big or large, to beat the market because the stock market is efficient. The share prices of the stocks which are being traded in the market, are decided by incorporating and reflecting all associated information (Quiry, Dallochio, & Vernimmen, 2011). The supporters of the Efficient Market Hypothesis are of the idea that the stocks or shares are always traded at their fair value, which in turn makes it almost impossible for the investors to manipulate the overall stock market by either indulging in the purchase of low priced stocks or selling the high priced stocks. According to this theory, it is not possible for the investors to manipulate or outperform the stock market as the market is efficient in terms of incorporating all rele vant information. Efficient market hypothesis is believed to be applicable in the real stock markets by some of the analysts. Many of the financial analysts and economists are of the view that the stock markets are always efficient in terms of reflecting the complete information associated with the different stocks and the overall stock market. This school of thought is of the view that it is possible for the stock market to be efficient, as any new information in the market is passed on very rapidly and hence this information is incorporated in the prices of the stocks. This makes it impossible for the investors and financial analysts to take advantage through the techniques of technical analysis or fundamental analysis. This concept

Theory of Knowledge Essay Example | Topics and Well Written Essays - 1500 words - 1

Theory of Knowledge - Essay Example Some areas of knowledge do require reason in order to functions, like mathematics and the natural sciences, while some others, like art and history, do not, because they are based on humans, which are, by nature, partly irrational. This inability to apply reason to all aspects of knowledge means that in order to get a better understanding of these areas, we must use different ways of knowing. (Wok). There are four Ways of Knowing (WoK) perception, emotion, reason, and language. One is supposed to use the Ways of Knowing and the Areas of Knowledge to acquire, perceive, and apply knowledge. To understand the world and to achieve knowledge, people have developed a number of ways of knowing. These are well known as perception, emotion, language as well as reason. The question "each and every other way of knowing are controlled by means of language" is a statement that needs more investigation as well as reflection. Knowledge can be said to be information that the brain has received that meets a certain set of criteria. When someone states that they know something they must also believe that, that something is so. A word is a unit of language that carries meaning and consists of one or more morphemes which are linked more or less tightly together, and has a phonetical value. In general a word will have a root or stem and zero or extra affixes. Words can be joint to make phrases, clauses, and well structured sentences. A word that consists of two or more stems combined together is known as a compound.